WhyWeCraft is a strategy for an Equitable Future through Cultural Sustainability 

This is an invitation to discover a holistic approach to REIMAGINE fashion.

At WhyWeCraft we merge traditional knowledge with sustainable design processes.

We believe that textile craftsmanship is a tool for self-reliance, mindfulness and socio-cultural well-being.

We believe in “garments with a soul,” crafted with value and significance.

We work towards committed knowledge partnerships between craft custodians and designers.

We advocate for the rights of craft custodians.

We offer legal advice and design a healthy way of working to shape a more ethical and sustainable fashion industry. 

At WhyWeCraft we REVIVE,
we REWIRE, we REIMAGINE.

Craft Custodians

Who are the craft custodians?

Who are the people who hand-weave your fabric
and embroider your garments? 

At WhyWeCraft People come first. 

Creative, inspiring, resourceful, hard-working  People.

 These are stories about resilience, self-empowerment, innovation and growth.